Backlash Technology is a term coined by Peter Watts - it’s tech for which one of the key properties is a prominently displayed middle finger at something else. Think Signal and Telegram adoption spikes whenever WhatsApp screws something up, or crypto as a reaction to the financial system (particularly in places plagued with hyperinflation).
I got reminded of the term by a discussion regarding Bluesky vis-a-vis Mastodon, the Fediverse, and ActivityPub. It seems that something being Backlash Tech can also provide a certain stickiness, since it a lot of the reactions could be summed up as “I’ve already lashed back, what else does this add?”
Here’s the link, if you are curious. The conversation is biased towards skepticism - expected, given the participants and where it’s taking place - but there are some good points in there.