Designing for personas

There are two gigantic issues with social media as we have it now.

Like it or not, we have monkey brains. They did not evolve to deal with the scale of information (and misinformation) that they are being exposed to. The monkey brain sees that something has 15,000 re-tweets, and assumes that one of those 15k other monkeys viewed it and vetted it.

The other is that people are getting a firehose of content into a single mental context.

Small world

We do not intend to enforce any sort of identity verification or unique identities in distributed[C]. We do not think encouraging people to doxx themselves is a good idea.

This goes beyond concerns about privacy, though. We believe that having multiple personas, which you can use depending on the context you are in, is healthy.

This raises concerns regarding disinformation. If the platform is uncensorable, and we do not plan to enforce identity, how will this not become a cesspool of fake news?

The Skeuomorphic Stage of Crypto

We are in a skeuomorphic stage of crypto and decentralization, where people try to directly translate the old world into the new medium. Bitcoin has connected with people because it’s digital money, so it’s trivial to understand. That’s why things like dropbox, but decentralized! connect, and why there are all the discussion about if something is a currency or not.

This is like insisting to Bezos that Amazon might not be a pure internet play. We are still at the “interviewer doesn’t get it” part.

I knew the internet was going to be big, back then, but I didn’t see it as clearly as Bowie did. My hope is that I’m making a similar (happy) mistake now, and we’ll move past it quickly.