I’ve said for a while that, unlike DeFi, Data and Identity are likely to follow a much more traditional path to adoption - closer to computers, in fact, which were first adopted by businesses then individuals gradually came around as cost and usability improved.
Identity platforms lack a forcing function. Large organizations can afford to force their users to use a solution that may add some friction if it reduces risks for them - which SSI does - whereas individuals tend to balk at friction unless it brings significant value (even if that value is status). Given identity protocols have a value when interacting with others, then other businesses will adopt if a large one acts as a bellwether.
I think both Binance’s and BNB’s images are too tarnished for them to be that, but who knows. This might end up being a model for someone large yet cleaner to follow.