Meta labels

Facebook’s rebranding is the smartest, landgrabbier case of cultural capture I’ve seen. I agree with Teemu - the decentralization community should fight and adopt the term metaverse for everything, because most people have no idea what the hell web3 is supposed to be.

I recently re-read William Gibson’s Neuromancer, after a good couple decades away. The thing that struck me the most was the description of cyberspace as a “consensual hallucination”.

That’s what narratives are.

It doesn’t even matter what Zuck’s gang actually ends up developing.

If they manage to convince people by sheer force of branding that whatever sales front they come up with is the metaverse, then the consensual hallucination will make it so.

Published: 2021-11-16